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Chelsea In Bloom 2025 – Cole & Son Wins Gold
We are thrilled to announce that Cole & Son has won the Gold Award at Chelsea in Bloom! Inspired by our Couture Carousel collaboration with Harrods, the installation perfectly entwines with this year’s theme, Flowers in Fashion.
Celebrating the launch of Couture Carousel—the new wallpaper and cushion collection by Cole & Son x Harrods—this immersive display brings the Flowers in Fashion theme to life with theatrical flair. Inspired by the 16 fashionistas representing Harrods’ iconic departments, the artist team has created a sculptural mannequin wearing a striking floral skirt, brimming with fresh seasonal blooms—each petal and stem a tribute to couture craftsmanship.
Lush British greenery—such as Rose vines and Griselinia—intertwines with opulent Hydrangeas, Roses, Orchids, and Peonies, while accents of Limonium, Eustoma, Hypericum, and Dianthus add texture and movement. The result is a captivating tableau that embodies the bold spirit of Cole & Son and the artistic elegance of Chelsea in Bloom.
Marie Karlsson, Creative & Managing Director at Cole & Son proudly accepted Gold last night at The Chelsea in Bloom Awards.
Inspired by Couture Carousel—our latest collection created in collaboration with Harrods to celebrate their 175th anniversary—this year’s Chelsea in Bloom installation transforms 3 Jubilee Place into a floral expression of fashion and design. The colourful vision and creative direction of our Creative & Managing Director, Marie Karlsson, was beautifully brought to life by floral couturier Neill Strain.
