Jubilee Place Salon: Heritage Brands: Reinvent or Regress?
The Jubilee Place Salon is a place for debate and discussion – an intimate panel held at Cole & Son's Flagship Gallery, in the heart of Chelsea. With guests and panellists who have invaluable insight into the luxury goods industry, it makes for the perfect environment to host our lively Salon events.
The fifth in Cole & Son’s series of Jubilee Place Salons, chaired by former Culture Minister, Lord Ed Vaizey, featured Victoria Carfantan, Director of Champagne Bollinger, Helen Brocklebank, CEO, Walpole, and Marie Karlsson, Managing & Creative Director, Cole & Son.
Artificial Intelligence came up within the conversation, with panellists discussing the role that this plays and how heritage brands must adapt in today's ever-changing world. The panel stressed the importance that in the digital world we live in, people now more than ever desire nostalgia. Helen Brocklebank, CEO of Walpole, had a clever take on the phrase 'AI', Brocklebank pushes back and re-phrases AI's acronym's to be – "artisanal intelligence". This idea of 'artisanal intelligence' showcases what brands with rich heritage are able to accomplish and represent – stemming back to the point that people are searching for nostalgia, and hand-craft more than ever.
Marie Karlsson, Managing & Creative Director, Cole & Son adds that 'a heritage brand is recognition of the past, and adapting the past to the future'. Cole & Son's past is deeply rooted in the artistry of hand block carving pearwood. Karlsson has adapted this craft to work within the demands of the 21st century whilst staying true to the brand.
